Following Up on the 1,000 True Fans Strategy In our last blog, we explored the game changing concept of “1,000 True Fans,” based on the influential article by Kevin Kelly. The essence of the strategy is simple yet profound: you don’t need to be a superstar to earn a living as an author. Instead, focus […]
The Next Step to Attracting Your 1,000 True Fans: A Step-by-Step Guide Read More »
One day, while scrolling through social media, I noticed a pattern. The authors whose names I kept seeing—whether in blogs, podcasts, or guest posts—were the ones who seemed to have the most success. It wasn’t just that they were talented writers; it was that they were everywhere. This realization sparked a significant shift in my
The Everywhere Effect: How to Be Seen and Heard as a New Author Read More »
Hey there, Fiction Writers! Let’s take a minute and dive into the Catalyst Beat of our story: Without A Catalyst, There’s No Story The Catalyst’s purpose is to disrupt the protagonist’s status quo and force them to make a choice that propels them into the main conflict. Which raises a story-worthy problem they can’t ignore.
Without A Catalyst, There No Story Read More »
I can’t tell you how many times I’ve had a conversation with an author who was stuck, completely blocked, unable to write another word. Every time, I ask the same question: “Let’s look at your book outline and see where we are.” More often than not, they sheepishly admit they don’t have one. They started
Mastering Chapter Outlines: A Beginner’s Guide for Writers Read More »
Running social media for a small business can be intimidating, and when you have hardly any engagement, it can feel like a waste of time. Why post every week or even every day if no one is listening? Before we dive into how to increase social media engagement, it’s important to remember why social media
How to Increase Social Media Business Engagement Read More »
Does your brand growth strategy need a shakeup? If you’re unsure what direction to head in next, it helps to see what others are up to. In this hyper-connected world with so much noise and competition, branding and marketing have grown dramatically in influence and importance. Startups and mature businesses alike are seeking growth and
Brand Strategies for Business Growth Read More »
A purpose-driven entrepreneur reflects on their unique experiences in life and channel that into a business that makes an impact in a way they uniquely can. They are clear on who they want to serve and align everything in their business to affect change. Being a purpose-driven entrepreneur adds impact & quality to everything you do.
Becoming a Purpose-Driven Entrepreneur Read More »
Building a realistic branding budget for small businesses requires a few upfront decisions. Outsourcing branding design and marketing can save you a lot of time and headache, and result in a stunning brand that converts clients. As you approach the decision to professionally brand your business, use this branding budget template to help you get started.
Building A Branding Budget For Your Small Business Read More »
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Building A Branding Budget For Your Small Business Read More »
Using storytelling in marketing is a key way to easily connect with your clients. Stories leave an impression that’s hard to forget and make marketing less of a sale, and more of a conversation (while still resulting in the sales you need). How to use storytelling in marketing Before you can put your story to
Using Storytelling in Marketing Read More »
